Recently, Costco's board rejected a shareholder proposal aimed at rolling back its DEI (diversity, equity, and inclusion) initiatives. Instead, the company doubled down on its commitment to making its workplaces inclusive and equitable.
In a statement, the retail giant wrote: "Our Board has considered this proposal and believes that our commitment to an enterprise rooted in respect and inclusion is appropriate and necessary. Our success has been built on service to our critical stakeholders: employees, members and suppliers. Our efforts around diversity, equity and inclusion follow our code of ethics."
Predictably, the backlash came fast, with calls for a boycott from some corners. Unlike many other companies, however, Costco didn't buckle under the pressure of a right-wing boycott. Instead, it stood its ground for what it believes in.
No matter what some people will yell, scream, and post, DEI isn't about politics. It's about creating a workplace where every employee feels valued and empowered. It's about giving people from all walks of life a fair shot to succeed. And guess what? The businesses that get DEI right don't just do better ethically—they outperform financially.
Costco's stance is more than just admirable—it's the kind of leadership we should all strive for. Standing for what's right isn't always the easiest path, especially when there's a risk of backlash. But real leadership isn't about taking the easy way out; it's about doing what's right, even when it's not popular.
Other companies should take note. If you're committed to your values, don't back down just because a few people are yelling louder than the rest. Stay the course. Your employees and customers will notice, and they'll respect you for it.
Also, bonus points for shorter lines and more tasty samples for me.